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  • 🥒 I Got Featured in Business Insider! Here's How!

🥒 I Got Featured in Business Insider! Here's How!

Here's How I Got Featured in Business Insider

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Hey Pickle Gang, it’s Rob.

Here's what's in today's issue:

  • LEAKED: Mr Beast Onboarding Documents for New Staff

  • How to Make $600K a Month With Crayo Ai: Daniel Bitton

  • How I Got Featured in Business Insider!

  • And more…

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This Weeks Favourites
  • Article: Y Combinator will move to four cohorts a year in 2025 (link)

  • Video: Malewicz - Why Beautiful Websites Don’t Convert (link)

  • Podcast: 20VC - Notion’s Founder on How They Have More Money Than Ever (link)

  • Fun Stuff: I made a meme generator so I can post silly memes.... (link)

Today’s Sugar Daddy

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News

LEAKED: Mr Beast Onboarding Documents for New Staff

Mr Beast is the biggest Youtuber in the world, and now his secrets have been leaked.

I've read though it, and damn he's good.

Here are just a few of the secrets in it:

  • Click-Through Rate (CTR): Thumbnails and titles are crucial. Make them extreme and intriguing to boost CTR.

  • First Minute: The most important part of the video. This is where the highest viewer drop-off occurs. It must match the title/thumbnail expectations and be highly engaging from the start.

  • 3-Minute Re-engagement: Around the 3-minute mark, include a unique or highly impressive moment to re-engage viewers and prevent them from losing interest.

That's not even half of it. It's bonkers how much gold he's put in it.

(It's 36 pages of pure dynamite!)

Here’s the document for you to read

Story

How to Make $600K a Month With Crayo Ai: Daniel Bitton

What were you doing at 17?

Daniel Bitton is running a $1 million-a-month business empire, with $600k of that coming from his AI SaaS Business, Crayo AI.

Damn, you can't really get a crazier story than that can you?

Well, it’s true.

I first spotted this kid on Brett Malinowski’s podcast like a year ago, when he was making a killing doing Snapchat videos. But after sharing too much, the space got way more competitive for him, and he’s now moved to Youtube Shorts.

That’s where the majority of his traffic is coming from, Youtube Shorts. He’s then using that to funnel people into his 800,000 subscriber email newsletter. From the email list, he’s funneling people into a course on making youtube shorts. And, finally, from within the course he’s funneling people to Crayo AI, his SaaS company which makes making short videos really quick and easy.

Now that my friends, is way too advanced marketing for a 17 yr old…or so I would have thought.

That kid is one clever boy. Here’s how he’s done it.

Funding

Supermaven Snags $12M Funding from AI Giants to Help Developers Write Code

News: AI coding assistant Supermaven just scored investment from OpenAI and Perplexity founders, a big win for the platform that helps engineers code faster by automating repetitive tasks. Used by top companies like Brex and Vercel, Supermaven is quickly becoming a must-have tool for developers looking to streamline their workflow.

OpenAI's backing highlights the growing demand for AI-powered coding tools. Supermaven's ability to boost efficiency and reduce errors is already making waves, and this fresh funding sets the stage for it to play an even bigger role in reshaping how software gets built.

Here’s the article.

Growth

Guys, it's been a good week. I got featured in Business Insider!

Now, you might be wondering "How the F did Rob manage that? The lucky devil!". Well, it was actually way easier than you think. And, yes my friends, you can copy me.

Right, so the way I got featured was replying to journalists on a platform called HARO (or well, it's now called Connectively). HARO stands for "Help a Reporter Out".

Very simply I logged in, filtered for questions in the business niche and filtered to today's questions. Then I replied to a bunch and did this for maybe a week or two. I just checked, I did 13 replies in total. Clearly I didn't reply to as many as I thought I had...

Anyway, a couple of pitches got accepted, and so I answered their follow on questions. Then....silence.

Nothing happened for literally a month. Then, out of the blue, one of the journalists I had replied to asked a further follow up question. I instantly knew I had a fish on the hook. Muahahaha!

A couple of emails later and he'd asked all the questions he needed. I waited a week and then Googled "Robert Benson-May, Business Insider", and there I was. Damn, I wish I picked a better photo of myself, but hey, maybe I'll look prettier if I wasn't too lazy to take another photo of myself.

Recommendation

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Meme of the Day

Hope you enjoyed today’s issue!

I won’t lie, it takes me a while to write, so I’d love it if you could give it a share! (just forward it to a friend if you’re lazy like me!)

Cheers,

Rob 🥒

Robert Benson-May, ACA

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