- Pickle Rooms
- Posts
- 🥒 I learned it on the internet
🥒 I learned it on the internet
Why youtube sponsorship is undervalued.
Robert Benson-May
July 22, 2024
Hey Pickle Gang, it’s Rob.
Here's what's in today's issue:
Why youtube sponsorship is undervalued and how Skillshare used it to grow.
Meta is potentially buying a stake in Ray-Ban’s parent company.
A2D Ventures are supporting Phage Therapy (I’ll explain what that is…).
Using Programatic SEO like Zapier.
And more…
First time reading? Sign up here
This Weeks Favourites
Build In Public: I hit 1,000 newsletter subscribers! Here’s how. (link)
Article: PE firm paid $28M for HeadSpin, a fraction of its $1.1B valuation (link)
Video: Marketing Lessons from Jingles, Candy Crush, and Betting Sites (link)
Podcast: How to make a Hedge Fund Data Business & Verticalized Expert Networks (link)
Fun stuff: I made a Procrastination Time Estimator - 60% of the time, it works every time. (link)
Today’s Goodies
Stuck finding your next big idea?
Stuck finding your next big idea?
I've got 15 of them waiting for you.
Introducing: The Top 15 Startup Ideas From My Personal Files
What you'll get:
15 market-ready startup concepts
46 pages of insider strategies
Customer acquisition battleplans
Retention strategies that work
Stop brainstorming. Start building.
Grab your startup roadmap today!
News
Meta Potentially Buying Stake in Ray-Ban’s Parent Company
Meta is reportedly eyeing a multibillion-euro investment in Ray-Ban's parent company, EssilorLuxottica.
This potential 3-5% stake aligns with Meta's strategy to expand its smart glasses lineup, following the success of the Ray-Ban Meta glasses.
The glasses let you record people, with a sneaky camera. It also let’s you ask AI to describe what you're seeing in front of you. Like if you're looking at a big pointy metal construction, the AI can tell you it's the Eiffel Tower.
If the deal goes through, expect some seriously smart specs!
Talks are ongoing, so it's not a done deal yet.
Skillshare: Because 'I learned it on the internet' finally became a valid resume point.
Initially, Skillshare focused on in-person classes. But that didn’t really work.
So they pivoted and made online classes. After a couple of years they introduced the membership model.
Supported by several rounds of funding, including a Series A of $3.1 million in 2011, they were able to get the ball rolling.
Very damn fast.
From what I see, one of their growth strategies was sponsoring YouTube channels.
This was clearly pretty clever as a lot of people go to youtube to learn stuff so it was a natural fit with a good audience.
Not only this but youtube channels can grow and the links are evergreen, so their traffic could grow with time.
There’s also an SEO benefit there, as it gets niche relevant backlinks pointing to their website. Pretty clever tactic.
Funding
UniFAHS secured $1.4M in seed funding for Phage Therapy
The round was led by A2D Ventures (supported by ADB Ventures & InnoSpace).
UniFAHS are aiming to transform food production and safety with phage therapy.
Phage therapy uses viruses to treat bacterial infections without attacking other organisms, and so are harmless to humans, animals & plants.
Interesting to see where this one goes - let’s hope viral…
Read the announcement here.
Growth
Programatic SEO
Right, let's talk about how to get shed loads of clicks from Google.
One way is programmatic SEO.
SEO (Search engine optimization) is simply how to optimise to get to the top of Google and other search engines.
Typically this is done by writing articles that can rank on search engines, and then getting other websites to link to your website (i.e backlinks). This makes Google thinks you’re authoritative, meaning they send you glorious traffic.
Problem is it can take a while to write articles, and so what some people do is create templates, with more or less the same thing on, but different keywords.
An example of this would be creating thousands of web pages for "How to Connect [App A] with [App B]: Step-by-Step Integration Guide"
This is what Zapier did, and it worked like a treat.
Learn from the masters, Zapier, by reading their guide: Read it here
Recommendation
Marketing Machine!
Okay, so these guys are a twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday.
I think you’ll like this one…you may even become…wait for it…a marketing machine!
Meme of the Day
Hope you enjoyed today’s issue!
I won’t lie, it takes me a while to write, so I’d love it if you could give it a share! (just forward it to a friend if you’re lazy like me!)
Cheers,
Rob 🥒
Robert Benson-May, ACA
How did you like today's newsletter? |