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Say NO to Crack, Say YES! to Roller Skating
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How Volvo won the Super Bowl (without doing a commercial)
In the Feb 2015 Super Bowl, car giants Nissan, Lexus, Toyota, Kia & Fiat spent $4.5 million on a 30-second Super Bowl commercial....each.
But Volvo crushed them.
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Say NO to Crack, Say YES! to Roller Skating
Three decades ago, you'd need the budget of a Super Bowl ad to capture millions of eyes. Now, all it takes is a smartphone.
Sip on your tea and soak in these ads.
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Here's How I Got 150 People Into A Bar's Basement. (Twice)
Imagine convincing not just your friends but 150 folks to follow you into a dingy basement.
Somehow, I did it twice.
That's me, the Pied Piper of basement parties, minus the flute but with all the charm.
“Tell me Rob, how did you do it?” - Here’s How
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